On the other hand, an individual FAQ on a product page won’t benefit from those placements and needs more content to help it rank. Plus, an overall FAQ will sit in those key locations mentioned above, for stronger search engine optimization (SEO). Why would an FAQ page for a single product need to contain more content than the one for your overall product catalog? First of all, an overall FAQ page is higher-level, while a product FAQ page will answer more specific questions and hesitations a customer might have. These specific FAQ sections can live on the relevant product pages and should contain more detailed information. You’ll want to place links to this type of FAQ page in all the places potential customers might go looking for them, including your website footer, your checkout page, your site navigation, and possibly even your social media accounts.Īnd, if you’re creating an FAQ page for a single product or set of similar products, you will want to be more detailed with your template, addressing every question customers might have about those products. If you’re creating one FAQ template for a full online store, it can be generalized to your overall operations, with optimization taking place over time. 2) Determine whether you are creating a Q&A template for individual products or entire catalogs (Alternatively, a dropshipping store might not allow returns.) And, a custom manufacturing operation may have more information about product details than a private label seller. So, just think about what your business might do differently than others in similar and adjacent niches.įor example, a dropshipping FAQ template might include multiple return policies, since the product suppliers may have their own set of rules for returns. ![]() Because the details for some business are better if left hidden while others do well with full-disclosure.Īnd, why does this matter? Each ecommerce structure comes with its own set of quirks and they need to be considered before creating your template. The way your company operates can make all the difference in the world. The first step you need to take when creating an FAQ template is the structure of the eCommerce business you’re creating it for.
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